home.jpg
vanish.jpg
strepsils.jpg
avon.jpg
Berlitz.jpg
naldecon.jpg
chopp.jpg
veloster.jpg
durex.jpg
mini.jpg
faber-marca.jpg
tomie.jpg
faber.jpg
santander.jpg
palmolive.jpg
wickbold.jpg
perrier.jpg
personal.jpg
home.jpg

hello!


I'm Alexandre Tobio, Art Director.
Here Are Some Of My Main Jobs.
Hope You Like Them.

 

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hello!


I'm Alexandre Tobio, Art Director.
Here Are Some Of My Main Jobs.
Hope You Like Them.

 

vanish.jpg

Vanish ☞ the coffee stamp


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Vanish ☞ the coffee stamp


my role: concept, art direction, design / cw: ignacio carelli 


Context:

Removing stains with Vanish is so easy that we decided to remind consumers of that fact in an innovative and unexpected way: by using a stain.

 

idea:

We created coffee mugs with a message embossed in the bottom and distributed them in coffee shops. When customers lifted the mug to drink the coffee, they were surprised with the message “Don’t worry. Use Vanish” stamped on the tablecloth. When the customers received their bill, they received a take one so they could try out Vanish’s power for themselves.

 

how it works:

Before delivering the coffee to the tables, the waiters would deliberately place the mug on a tray with coffee which would stick to the message embossed in the bottom and create the stamp when placed on the tablecloth. 

strepsils.jpg

Strepsils ☞ Deflated Speech


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Strepsils ☞ Deflated Speech


my role: concept, art direction / cw: ignacio carelli 


avon.jpg

Avon ☞ boys


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Avon ☞ boys


my role: concept, art direction / cw: ignacio carelli 


Berlitz.jpg

Berlitz ☞ calendar


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Berlitz ☞ calendar


my role: concept, art direction / cw: daniel vasco 


naldecon.jpg

Naldecon ☞ suspects


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Naldecon ☞ suspects


my role: concept, art direction / cw: ignacio carelli 


chopp.jpg

Porto seguro ☞ chopp amigo


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Porto seguro ☞ chopp amigo


my role: concept, art direction, design / cw: juco borba 


chopp 4
veloster.jpg

Hyundai ☞ veloster


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Hyundai ☞ veloster


my role: concept, art direction / cw: felipe dornelas


durex.jpg

Durex ☞ Sad Grannies


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Durex ☞ Sad Grannies


my role: concept, art direction, illustration / cw: ignacio carelli


mini.jpg

Mini paceman ☞ design with bite


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Mini paceman ☞ design with bite


my role: concept, art direction / other creatives: fábio rodrigues, guigo oliva, bruno brazão, viktor busch, victor castelo, gabriel duarte, beto marques


faber-marca.jpg

Faber - castell ☞ highlighter


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Faber - castell ☞ highlighter


my role: concept, art direction, design / cw: juco borba 


tomie.jpg

Tomie Ohtake Institute ☞ modern art


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Tomie Ohtake Institute ☞ modern art


my role: concept, screenplay / other creatives: daniel vasco, LG fonseca, erick stossel, joão elias vicentim


faber.jpg

Faber-castell ☞ magic pencils


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Faber-castell ☞ magic pencils


my role: concept, art direction / cw: daniel vasco


santander.jpg

banco santander ☞ 150 anos


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banco santander ☞ 150 anos


my role: screenplay, art direction / other creatives: erick stossel, chema bercial, emiliano gonzales


palmolive.jpg

Palmolive naturals ☞ extra strenght


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Palmolive naturals ☞ extra strenght


my role: concept, art direction / cw: cristiano guimarães



wickbold.jpg

Wickbold light ☞ toaster


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Wickbold light ☞ toaster


my role: concept, screenplay / other creatives: JUca Lopes, erick stossel 


perrier.jpg

Perrier ☞ holy water


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Perrier ☞ holy water


my role: concept, art direction / cw: ignacio carelli


personal.jpg

Personal stuff


Projects ☞ Illustrations ☞ Design

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Personal stuff


Projects ☞ Illustrations ☞ Design

kanye le$te • sou rico e daí?

my role: concept, art direction, design, screenplay, film direction/ other creatives: fabio smeili, jorge brivilatti, flávio romão, william joaquim / music: xis, william joaquim, fabio smeili, yuri chix, alexandre tobio, flávio romão / film direction: jorge brivilatti, alexandre tobio


 

kanye leste >> Catching a ride on the wave of "funk ostentation", we created the character Kanye Leste. Apoor-star rapper cousin of north american Kanye West
The pseudo-celebrity was born to represent one of the most sought-after parties of São Paulo in 2013, Kanye Leste Invites, that took place in the "mansion" of our hero at Oscar Freire street. 
Each event was labeled with everyday situations that happen in the life of world renown stars: ripping up (fake) money, receiving international prizes, launching singles and even videoclips (that you can find below). 

 

illustrations